How to start a grossly underfunded company.
Shelley Rosen is a late blooming entrepreneur with a transformative innovation in floral. She will talk about the risks, challenges and opportunities of starting a grossly underfunded company.
How the team is constantly looking for people with the same vision of quality they have.
Biggest risk: She underestimated the B2B sector. How long the sales cycle is in reality and how to keep going.
Key pieces of advice:
“Keep your dream but be realistic about what kind of capital and resources and people you need to keep going.”
“I caution the details and the discipline and also sticking with to the aspiration with the realities of how hard it is to get something started literally from nothing.”
“Never make a promise you can’t keep”
“Be obsessed with the details.”
“I really admire my customers, what they have to do to serve a luxury guest is frankly remarkable and they have to do it elegantly and gracefully, in a suite.”
Enjoy the episode!
Notes from the episode:
Luxe Bloom website: https://www.luxebloom.com
She recommends to read:
Harvard Business articles
Thanks to Jack Ryan of Humble Goods for the intro song: humblegoods.me
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